IMAGRY
Eran Ofir, IMAGRY | Auto Tech Outlook | Top Autonomous Vehicle Solutions Provider Eran Ofir, CEO
The Next Phase of Autonomous Driving

Imagry, an autonomous driving software provider, has created a distinctive mapless driving system that overcomes numerous challenges associated with existing technologies. Its bio-inspired technology combines real-time vision-based perception with imitation learning artificial intelligence (AI) to create a driving decision-making system. With perception and motion planning, vehicles powered by Imagry’s software understand the road in real-time and react to dynamic contexts and environments like a human driver. This approach eliminates the need for costly, geographically limiting, communication dependent and cyber-vulnerable HD maps.

Over the past five years, vehicles equipped with Imagry’s technology have been driving autonomously on public roads in the U.S., Germany, Japan and Israel, demonstrating the effectiveness of its mapless approach. In line with its location-independent approach, Imagry is the first autonomous driving solution developer to demonstrate on the road both right-and left-side driving.

The software processes visual input from cameras attached to the vehicle, using an array of neural networks to detect and classify objects like traffic lights, traffic signs, pedestrians, road markings, lanes, objects on the road and other vehicles. This information is processed in real-time to create a 360-degree, three-dimensional view of the immediate surroundings, allowing the vehicle to navigate dynamically and safely through any environment based on current conditions and existing road infrastructure.

“We’ve spent nearly six years refining this technology, and today it is operating independently without the need for pre-mapped routes,” says Eran Ofir, CEO.

Imagry caters primarily to Tier-1 suppliers, OEMs and public transportation operators. Its hardware-agnostic method lets manufacturers choose their preferred computing platforms and sensors, making it flexible and compatible across different vehicle price points.

Empowering Passenger Vehicles with AI-Driven Autonomy

Making significant progress in the passenger vehicle sector, Imagry is allowing OEMs to enhance their cars with autonomous driving capabilities.
Unlike conventional technologies dependent on HD maps and costly sensors requiring high bandwidth and constant communication with the cloud to stay up-to-date, Imagry operates without external data sources and connectivity.

This makes the solution highly cost-effective.

A critical factor in Imagry’s success is its commitment to safety. Using supervised learning to train AI systems ensures human experts vet all driving choices. This enhances the software’s reliability, allowing safe decision-making in real-world driving scenarios.

Transforming Everyday Conveyance with Autonomous Buses

Public transportation is another area where Imagry is making a significant impact, with fully autonomous buses capable of navigating complex urban routes. It is the first in the world to pass the European standard New Car Assessment Program (NCAP) test for autonomous buses. This involves 90 different scenarios, including emergency stops at speeds up to 60 kilometers per hour. A grade of 100 is mandatory for qualification, following which (based on autonomous driving regulations specific to each country) autonomous buses can operate on public roads.
  • We’ve spent nearly six years refining this technology, and today it is operating independently without the need for pre-mapped routes


Owing to this success, the company is involved in projects across Europe and Japan, where governments are investing in autonomous buses to mitigate driver shortages and enhance transportation service effectiveness.
Imagry’s technology has been implemented in high-profile projects in Israel, including an 18-stop route at the Sheba Medical Center and a 21-stop commercial route in the northern city of Nahariya. The buses demonstrate the practical application of its solutions and offer significant cost savings for operators by eliminating the need for drivers and increasing operational service hours.

A strategic partnership with Continental, the third largest Tier-1 supplier in the world, exemplifies Imagry’s approach. After successful proof-of-concept trials, the parties are co-developing a software-defined vehicle platform with parking spot detection as the first feature. This supersedes traditional ‘Park Assist’ functionality in vehicles by enabling vehicles to independently locate and maneuver into parking spots. The collaboration also aims to introduce practical features like Traffic Jam Assist and Safe Driver Overwatch™, addressing the growing demand for intelligent solutions that enhance everyday driving experiences and make the roads safer for everyone.

Advancing the Future of Transportation

Another important milestone is Imagry’s effective compliance roadmap with the UNR 155 extensive cyber framework, which was implemented first in Israel. This stringent cybersecurity standard protects autonomous buses from external threats and dangerous remote vehicle control.

Imagry’s innovations have gained recognition, earning the prestigious Frost & Sullivan Enabling Technology Leadership Award in 2023. Transdev, the world’s largest public transportation operator with activity in 21 countries, has recognized Imagry as an authorized autonomous transport system vendor, cementing its role in shaping the future of public transportation.

Imagry continues to redefine autonomous driving with AI-powered, mapless technology, delivering unmatched adaptability and safety. It advances the field by emphasizing cost efficiency and broad applicability, offering practical and reliable solutions that make cutting-edge autonomous driving accessible.

Website: www.imagry.co

Deep Dive

Mapless Autonomy Moves Autonomous Driving Toward Scalable Deployment

Autonomous driving has advanced rapidly over the past decade, yet large-scale deployment still confronts a persistent gap between controlled demonstrations and everyday transportation. Executives responsible for autonomous driving platforms now face a central question: which software architectures can move beyond limited pilots and operate reliably across diverse real-world environments. The answer increasingly depends on how systems interpret surroundings, how they scale economically across vehicle platforms and how regulators assess safety when software begins to replace the human driver. Many early autonomous programs relied on dense sensor stacks and pre-built high-definition maps. That approach produced impressive demonstrations yet introduced practical limitations. Maintaining detailed maps requires constant updates, restricting deployment to carefully defined geographic zones. Sensor configurations combining LiDAR, radar and cameras raise cost and integration complexity for vehicle manufacturers. Each change in hardware configuration often forces a redesign of the driving software, creating friction for original equipment manufacturers managing multiple vehicle tiers across their product portfolios. Executives evaluating autonomous driving platforms therefore look for solutions that interpret the road environment directly rather than depend on static mapping layers. Camera-based perception has gained attention because visual data allows software to recognize traffic signals, lane markings, pedestrians and vehicles in ways that mirror human driving behavior. Systems trained on large volumes of visual data can classify and track objects while constructing a dynamic representation of the surrounding roadway. When this interpretation occurs continuously and at low latency, the vehicle gains the ability to respond quickly to changes in traffic conditions, a critical factor for safety and passenger trust. Another shift shaping the market involves software portability. Automakers operate product lines spanning entrylevel vehicles through premium models, each using different computing platforms and sensor configurations. Software that requires dedicated hardware creates friction for manufacturers attempting to deploy autonomy across multiple vehicle segments. A platform capable of running on different chipsets or computing architectures allows manufacturers to introduce autonomous capabilities more gradually across their fleets while maintaining a single development framework. Regulatory scrutiny also plays an expanding role in autonomous vehicle adoption. Public transportation authorities and national regulators demand evidence that automated systems meet stringent safety benchmarks before they can operate without human oversight. Testing regimes evaluate how vehicles react to unexpected obstacles, dynamic traffic situations and complex urban conditions. Autonomous platforms therefore require architectures that regulators can examine and validate, including traceable training methods and verifiable safety outcomes. Supervised training models, where human analysts review system decisions during development, offer one pathway toward demonstrating accountability and behavioral consistency. These factors collectively shape how industry leaders evaluate autonomous driving software in 2026. Platforms capable of interpreting road environments directly, adapting to diverse hardware environments and satisfying regulatory scrutiny offer a clearer path toward widespread deployment. Scalability across vehicle types and geographic regions becomes less a question of infrastructure preparation and more a function of software intelligence. Within this landscape, Imagry has emerged as a notable contender in mapless autonomous driving software. Its platform uses a camera-based perception approach that interprets the environment in real time rather than relying on pre-generated high-definition maps. The system constructs a three-dimensional view of surrounding traffic while processing objects, signals and road features through multiple specialized neural networks trained on extensive image datasets. Imagry’s software stack spans perception, motion planning and vehicle control while remaining independent of specific hardware platforms, allowing automakers to deploy the same driving software across different chipsets and vehicle segments. The company has demonstrated the platform across passenger vehicles and autonomous buses operating in several international markets, including deployments with public transportation operators. Certification milestones such as European autonomous bus safety tests further position the platform for regulated environments where reliability standards exceed those of typical robotaxi programs. These attributes place Imagry among the most compelling options for organizations pursuing scalable, mapless autonomous mobility. ...Read more
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IMAGRY

Company
IMAGRY

Management
Eran Ofir, CEO

Description
Imagry is an AI-based autonomous driving software solution provider. The company’s technology enables self-driving vehicles to analyze and understand road conditions in real-time, allowing them to adapt to changing environments like an experienced human driver. This advancement opens the doors for cost-effective and scalable commercial deployment of autonomous vehicles globally.